I've recently partnered with a client on their new marketing campaign, Heirloom. As an organization that works primarily with seniors, Morrison Community Living's campaign features an up-close look at some of their residents across the nation.
This is Dotty. She lives in Manassas, Virginia.
These are a few of Dotty's things. Some are prized treasures, and some just find a way of sticking around through the years.
This month, Morrison is featuring Dotty's Cornbread Casserole recipe at all of their sites nationwide. It's a recipe that has a rich history, and one her family is well acquainted with.
Dotty loves to sew. She's thought of getting a new machine, but this old one has served her well over many years. Everything is right where she needs it.
One of her family's traditions began with a lace dress made by her Great Great Grandmother in 1889. Since then, every baby girl that is born in the family has been photographed in the same lace dress. No matter where the dress travels, it is always hand-delivered, never mailed.
Dotty was one of the first girls to wear the dress. So far, 31 descendants have worn the dress.
I learned from Dotty that throughout life, you'll acquire a lot of possessions. Some of them are purely functional. But the reason why you end up hanging on to certain things is because they often remind us of the people we shared our lives with. They are evidence of a life well lived.